Digital Marketing is the most overlooked part of advertising which uses digital technologies like desktop computers, cell phones and other digital devices and platforms to advertise products and services. Digital Marketing includes Search Engine Optimization, Pay Per Click, Social Media, Blogs, E-mail marketing, Video marketing, Television marketing and Radio marketing among others. In fact, a complete Digital Marketing campaign can be very diversified. There are also many who would say that one can use any or all of these methods. But it should be understood that not using any or all of these methods do not mean that one’s campaign will be ineffective or not work at all. Rather it will work but it takes time for the results to show.
The first step towards an effective digital marketing campaign involves defining and creating your product and service. After defining and creating your product and service you need to drive traffic to your website. Driving traffic implies that you need to have your website visible in various search engines. The next step is to build the sales funnel which means you have to get people to the page where they can buy. The best way to drive traffic to your website is through inbound marketing such as Pay Per Click (PPC) and Affiliate Marketing.
As digital marketers we have to use traditional marketing methods such as article marketing, press releases and blogging. These traditional methods will help to increase our rankings on the search engines. We can also use back links in blogs and articles. Back links will increase the number of people visiting our site. The traditional and inbound methods can help us reach out to potential audiences that are not able to reach our site due to geographical barriers, time constraints and other such reasons.
Another important part of digital marketing is to build up relationships with other web marketers and the websites they can help us increase our visibility on the internet. Once our website is visible, it will become easy for us to target specific audiences. A good example of this is social media. Social media provides a platform where we can interact with potential customers and other website owners. If we can develop a strong social media presence, this will create a positive effect on our performance.
Digital marketing strategies need to track the performance of our campaigns. The analytics provided by the various digital marketing platforms we use will provide valuable information. The data from the analytics can help us identify areas that require further work. It will also help us improve the effectiveness of our strategy. Most of the digital marketing strategies do not provide the analytics required. There are some examples of these strategies below.
Social media – A lot of digital marketing strategies do not involve social media because the vast majority of people do not go on Facebook or Twitter. Digital marketing assistants can increase the engagement on these sites. They can also help to promote the media that you are using. For example, if you have an e-commerce site, you can promote your products using a media-buying campaign that targets e-mail addresses. Analytics will help you track the audience that engages with your advertisement. If you use this digital media buying campaign, you should make sure that you get measurable data so that you can improve your campaigns.
